Merits Of Email Marketing


21 Feb


Today, many businesses, both big and small use email marketing to reach their customers. Email marketing has proven to be one of the few marketing strategies that bring high returns on investment and thus the reason why so many companies are adopting it as a means of trying to outdo their competition.  Those who are not familiar with this marketing strategy fail to understand why it is so popular with a lot of companies.  In this article, we look at some of the benefits of email marketing.


Firstly, email marketing is cheaper than most mainstream marketing channels.  Since you are directly communicating with your clients, you do not have to incur expenses such as postage expenses, print expenses and exposure expenses. Email marketing, though not free is still lower in cost than a majority of marketing channels.


The second benefit of email marketing is that it has very high conversion rates.  This is the case majorly because many companies that use this strategy send emails to people who are already interested in what they have to offer. This is because customers are the ones who sign up to receive emails when they are interested in products.

Email marketing goes an extra mile by allowing the marketing department to send emails only to individuals who meet certain criteria.  If for example you have products being sold at only one location, you can be able to set your emails in such a way that only the people in that specific area receive them. Know more about Email Marketing here!


Improved sales are another reason why many companies today are going for email marketing as opposed to mainstream strategies.  You get to benefit a lot from impulse buying if you choose to use email marketing. This is because customers can make a purchase at the click of a button.  You will find that a lot of companies today have completely abandoned mainstream marketing strategies since they are unable to benefit from impulse buying. Here are more related discussions about marketing, go to https://en.wikipedia.org/wiki/Search_engine_optimization.


The sixth advantage of email marketing is that it is very easy for one to get started.  Content is the most important thing when it comes to email marketing, and it is very easy for one to formulate content.


A lot of companies also adopt email marketing because it allows customers to act as brand ambassadors as they forward these emails to their family and friends.  It therefore allows you to reach a larger group of people indirectly.  Email marketing is also easily measured.  You can therefore improve your campaign where there are no conversion rates or where the conversion rates are poor. Be sure to discover more here!

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